What is missing in the internet?


Big question, we know. But think about it–what exactly is remaining in digital cyberspace that we haven’t explored? So many websites that we run into on a daily basis are basically copies of other websites.


There are over a billion unique host names on the internet today. Yes, that’s 10 digits worth of hosts that people devoted time to creating. And that number is increasing at a frenetic pace.


How many of these sites add real value to regular users?


Well, to be frank, not many. That food blog your friend made? Probably not creating much additional substance on the internet. After all, there are literally thousands of food blogs, both amateur and professional, that occupy their own little corners of the web. Only a handful of these blogs would be of any interest to most people, including ‘foodies’.


So in this example we hit on one of the big problems dominating the web; there is simply too much junk out there for most users to find exactly what they need.


Sorry to say, but most of your friends don’t have great taste when it comes to their web curating. They are probably just reusing the same sites you are, without much variation to their routines.


But then there’s the other side of the coin. Even though such a small fraction of the web is actually useful, this still leaves millions of websites containing interesting, thoughtful content that go completely ignored for the duration of their existence. Eventually the host cannot support the server anymore, and then the URL becomes essentially a graveyard.


How do you remember the few good sites?


And then, once they actually find a site they enjoy, will they really remember it? Unfortunately the odds are not too good here either. A frightfully small number of websites are really ‘discovered’ organically. Even fewer of these organic sites are retained later by the users. It’s almost as if users are afraid of a website if their friend (Facebook or otherwise) didn’t recommend it to them.


Herein lies a great failure of most browsers. They encourage the use and revisitation of the same handful of websites, over and over, ad nauseam.  Yes, we have run into one of the central issues dominating web browsing today. How do you expose users to new, interesting websites that give legitimate value, while still retaining them and not forgetting them?


We humbly offer our solution. Binkiland is our way of making sense of all the jumbled data bombarding users on a daily basis.


Where did the idea of Binkiland come from?


We the developers of Binkiland are what you might call veritable internet enthusiasts. We spend an unhealthy amount of time scouring the web. Searching, turning up old domains, internet spelunking–it is our passion (aside from, you know, web development). What some may call ‘wasting time,’ we call ‘research’.


And our research is demanding. Not for the faint of heart. We spent many long hours sifting through the garbage spewed up by hosts all over the world. It was tiring. Many consider browsing to be an aerobic activity.


Then one day, it hit us. Why spend all this time going through these endless websites, when we only remember a couple? Even the ones we want to tell our friends about, we often lose track or forget about a website before there’s an opportunity to enlighten them. We were seriously frustrated with the effectiveness of bookmarks and the current alternatives of organizing all of our web activity.


And so (drum roll please) we came up with a fantastic way to organize and collate everything you want in a pleasant and attractive interface. Your homepage serves as an enjoyable zone where you can keep all the websites you discovered. This way, it’s easy to recommend, share, and browse them again on your own.


So what is Binkiland about? What is it not about? Every particle of digital space has a place to reside in Binkiland.